- Google Ads
Date
17 January, 2026
Client
Technology Startup
Google Ads
Development
Location
New York, USA
Client Overview :
A growing technology startup partnered with Growsthetic to improve the quality of leads generated through Google Ads. While their campaigns were producing a high volume of inquiries, most leads were unqualified, resulting in low sales performance and wasted advertising budget.
Challenge
Before working with Growsthetic, the account faced several issues:
- High number of low-quality leads
- Poor lead-to-customer conversion rate
- Inefficient campaign structure
- Weak audience targeting
- Rising acquisition costs
- Limited conversion tracking insights
Our objective was to improve lead quality, increase conversions, and maximize return on ad spend.
Our Strategy
Growsthetic implemented a complete Google Ads optimization strategy focused on generating qualified business leads.
Campaign Optimization
- Complete campaign restructuring
- High-intent keyword targeting
- Audience refinement
- Search term analysis and negative keyword implementation
Conversion Tracking
- Advanced Google Ads conversion tracking
- GA4 integration
- Lead quality measurement
- Performance reporting dashboard
Performance Improvements
- Responsive Search Ad optimization
- Smart bidding strategy
- Landing page recommendations
- Continuous A/B testing of ads and keywords
Results
Through continuous optimization and data-driven decision-making, the campaign delivered significant business improvements.
Performance Highlights
- 42 Qualified Conversions
- 898 Clicks
- Cost per Conversion: R$42.10
- Advertising Spend: R$1.77K
- Lead-to-Sales Conversion Improved by 30%+
- Higher Lead Quality
- Improved Customer Retention
- Long-Term Client Partnership
Project Details
Industry
- Technology
- SasS
- Software Startup
Services Delivered
- Google Ads Management
- Lead Generation
- Conversion Tracking
- Campaign Optimization
- Performance Marketing
- PPC Strategy
Project Duration
- 6+ Months
Conclusion
By combining strategic campaign restructuring, advanced conversion tracking, and continuous optimization, Growsthetic transformed underperforming Google Ads campaigns into a scalable lead generation system. The result was a substantial improvement in lead quality, a 30%+ increase in lead-to-sales conversion, and a long-term partnership built on measurable business growth.
